MBA Vs Masters in Marketing

If you want to gain cross-functional leadership skills, then do MBA, because this degree is one of the hallmarks in the management domain. If you want to gain deep, practical marketing skills and enhance your career only in the field of marketing rather than general management and administration, then choose MS/MSc in marketing.

Individuals who like to grow their career into management and leadership positions generally choose the MBA program or study abroad in Australia. While an MS/MSc in marketing is sometimes a better suitable career for marketing, branding or market analyst roles at a senior level, like somebody who specialises in marketing analytics.

First of all, you have to question yourself which one is the best for you, why you join an MBA in Australia or a marketing program. Whether you like to be the one for preparing the reports as well as analysing for leadership or being the executive who uses their insights to make decisions then choose marketing, or if you want the latter, then choose MBA.

Why Choose an MBA Program in Australia?

If you are searching for a job and planning your career to the next level, then an MBA in Australia can be your great choice. Needless to say, studying management in Australia for Indian students is coveted and much sought-after like masters in marketing, finance, operation etc.

MBA is expensive for sure, but Australian MBA programs are significantly cheaper than studying abroad, such as universities in the United States or the United Kingdom. If you have a good academic score, then you can get merit-based scholarship programs and funding opportunities. Many international students are offered support for their MBA program by their Universities. The average MBA salary in Australia is AUD 136,913 and the minimum salary is AUD 85,000. The highest MBA salary in Australia is AUD 305,000.

Here are some of the top Universities that offer MBA programs and masters in marketing in Australia.

• Melbourne Business School - University of Melbourne: Offers a highly regarded MBA program with a focus on experiential learning and leadership development.

• AGSM Business School - University of New South Wales: Known for its full-time MBA and part-time MBA programs with a strong emphasis on innovation and technology.
• UQ Business School - University of Queensland: Offers an MBA program with a global perspective, including opportunities for international study and exchange.
• Sydney Business School - University of Wollongong: Known for its MBA program with various specialisations, including marketing, finance, and international business.
• Monash Business School - Monash University: Offers an MBA program that focuses on leadership, strategy, and decision-making in a global business context.
• UWA Business School - University of Western Australia: Known for its MBA program that emphasises innovation, leadership, and a global perspective.
• Australian Graduate School of Management: Offers a range of MBA programs, including full-time, part-time, and online options, with a strong focus on leadership and management skills.
• ANU College of Business and Economics - Australian National University: Offers a Master of Business Administration program with a curriculum that combines business fundamentals with a global perspective.
• Adelaide Business School - University of Adelaide: Known for its MBA program that integrates business theory with practical applications and includes opportunities for industry engagement.
• QUT Business School - Queensland University of Technology: Offers an MBA program with a focus on leadership, entrepreneurship, and innovation.

Why Choose a Masters in Marketing in Australia?

Marketing is at the heart of every business enterprise. That is because marketing is one of the domains in business management which is all about nurturing customer relationships. In today’s competitive age where consumers want and expect relationships with the brands that they love, every business enterprise needs a marketing team that can strategically frame and work, and can build those connections with authenticity as well as transparency.

If you are planning to switch jobs or want to advance to the next stage, a master’s in marketing program in Australia can help ignite your career for sure. This master program is considering the excellent growth rate of jobs in the many different fields of marketing and its related domains. The average salaries can go up to AUD 107,000 which is equivalent to INR 57.03 lakh approximately per annum with experience.

Here are some of the top Universities in Australia that offer masters in marketing programs.

• University of Melbourne - Melbourne Business School

• University of Sydney - The University of Sydney Business School
• University of New South Wales - UNSW Business School
• University of Queensland - UQ Business School
• Monash University - Monash Business School
• University of Western Australia - UWA Business School
• Australian National University - ANU College of Business and Economics
• University of Adelaide - Adelaide Business School
• Macquarie University - Macquarie Graduate School of Management
• Queensland University of Technology - QUT Business School

The Bottom Line

Both the degrees can benefit you, if you are a marketing professional or just a fresher, or having experience in other fields. There are distinct differences in the course of study for a Master's in Marketing degree and MBA.

The choice between a master’s in marketing or MBA program is the one that comes down to your professional goals as well as career aspirations. Once you have a brief idea of which degree suits you the best, you need to find a program that meets your career objectives. Both are good, and are advanced degree programs that benefit from professional experiences, meaning most degree seekers in the world will also be balancing their professional careers.